Cait Farrow

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Clove Label is an appreciation of beautiful clothing and an unconventional celebration of the female form, playing with volume drape and line to give off an oversized relaxed energy with comfort at its core. The founder of Clove Label, Cait Farrow, considers clothing an art form. Cait has always been resourceful with the process of her creative endeavours and how her clothing is made, driven by various textiles she encounters and experimenting with different forms. This fostered Cait's passion for up-cycling and repurposing various materials.

The label emerged out of a pure love for the process of creating clothing, and a desire to change the course that the fashion industry is currently following. A rebellious idea to create space for those who wish to wear something unique and individual, who like Cait also wish to help the planet.