The Realness of Community: Choosing Indigenous and Owner-Operated Businesses to Preserve Our Connections, Craft and Knowledge
Supporting Indigenous operators and local owner-operated, one-of-a-kind artisan businesses is more than just a consumer choice—it’s a powerful act that sustains our economy, preserves cultural heritage, and fosters a diverse and vibrant society. Unlike corporates and big chains driven by profit margins, these independent ventures are the lifeblood of our communities. They offer unique, sharings, experiences, handcrafted products and services deeply rooted in artisans’ traditions, skills, and stories, providing us with something truly special that cannot be mass-produced.
When we choose to support these businesses, we contribute to a healthy economy that balances people and the planet with sustainable profit. Money spent locally tends to stay in the community, supporting families, creating jobs, and enabling artisans to continue their craft. These artisans pass on their knowledge, skills, and cultural practices to the next generation, ensuring traditional crafts and arts remain alive and thriving. This commitment not only preserves cultural diversity but also enriches the fabric of our society, making it more vibrant and dynamic.
Supporting Indigenous businesses is a powerful way to honour our obligations under Te Tiriti o Waitangi. By investing in these enterprises, we uphold the principles of mutual respect, partnership, and the preservation of cultural heritage that are central to our Treaty commitments.
Beyond economic benefits, supporting independent businesses fosters meaningful connections. These ventures are run by people who live in our communities, and when we support them, we’re not just buying a product or service—we’re investing in relationships, stories, and a shared future. These businesses weave together the threads of community, whānau, and economy, creating a tapestry of connections that strengthens our society and upholds our Treaty commitments.
Five Tips for Supporting Indigenous and Owner-Operated Businesses and Kaupapa
- Use The Realness Directory: The Realness features over 250 independent owner-operated businesses and kaupapa, and includes the first of its kind Indigenous search feature. By choosing to support these offerings, you can make a meaningful impact on our neighbourhoods and hapori, supporting operators who prioritise both their craft and their community.
- Spread the Word: Use social media to share your experiences with local businesses. A tag, an encouraging DM, or a simple post can go a long way in helping these businesses reach more people and maintain their high energy.
- Choose Quality Over Quantity: Invest in quality, handcrafted items that tell a story rather than mass-produced goods. These items often last longer and hold more meaning.
- Engage and Learn: Take the time to learn about the artisans, their craft, their offerings and the cultural significance behind their work. Building this connection enriches your experience and deepens your appreciation.
- Support Sustainable Practices: Many local and Indigenous businesses prioritise people and the planet. By supporting them, you contribute to a more environmentally friendly and socially responsible economy.
By choosing to support Indigenous and local owner-operated businesses, we uphold the values of Te Tiriti o Waitangi and help sustain a rich tapestry of culture, skill, connection, and community. Each purchase and choice supports the unique character of our society, ensuring it remains diverse, interesting, and above all honours Tangata Whenua.
